But is more legislation needed? Online advertisers must give consumers better information when they are using behavioural advertising, according to a report by the Office of Fair Trading (OFT).
The opinion is aimed at behavioural advertising across multiple sites (i.e. third-party behavioural targeting using third-party cookies), so does not require publishers placing first-party cookies ...
SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » Behavioural Advertising Chat with SearchBot Lots of people are afraid unnecessarily of behavioural advertising. All it ...
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