While it might feel as though artificial intelligence is getting dangerously smart, there are still some basic concepts that AI doesn’t comprehend as well as humans do. Back in March, we reported that ...

If you've ever found yourself wrangling with your AI tool of choice and not quite getting the output you wanted, a greater understanding of how it works under the hood may help. Looking beyond the ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...