Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
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AI search engines are confidently wrong more than half the time when they cite sources, study finds
AI search engines are confidently wrong over 60% of the time when citing news, a recent study says. Despite their errors, ...
Generative AI tools, and the deep research agents and search engines powered by them, frequently make unsupported and biased claims that aren’t backed up by the sources they cite. That’s according to ...
Is Your SEO Strategy Ready for the AI Search Engine Takeover? Act Now — or Risk Getting Left Behind.
AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent ...
Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...
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