Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Nearly every company conducts an employee engagement survey. Yet notwithstanding their ubiquity, employee survey research from Leadership IQ finds that only 22% of companies are achieving good results ...

To optimize remote work opportunities, conducting surveys that ask the right questions is an essential part of connecting ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Avital Binshtock, who oversees Sierra magazine’s green-rankings feature, called “Cool Schools,” was pretty bullish last year when asked whether the magazine would change its methodology to appease ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center often conducts surveys around the globe on sensitive topics, ...

Pew Research Center conducted this survey to measure the prevalence of a variety of religious and spiritual beliefs and practices around the world. The survey included some questions grounded in the ...