"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Adobe (NASDAQ:ADBE) needs to demonstrate competitive positioning and show growth with its generative artificial intelligence offerings when it releases its second quarter fiscal 2025 financial results ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

The luxury apparel resale space has been chronically underserved, with an inefficient network of brick-and-mortar boutiques capturing the bulk of sales over the last decade. The RealReal exists to ...