Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...

Every business owner has felt the slight tension when a customer pauses before finalizing a purchase. They're likely pondering questions like, "Will this company deliver?", "Is this the right choice ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

As new AI-generated customer review summaries appear on Amazon, sellers must weigh the benefits and risks of generative AI in ecommerce. AI-generated customer review summaries on Amazon aim to ...

Amazon has rolled out a new AI-powered feature to streamline the often-tedious task of combing through endless customer reviews for that product you've been eyeing. On Monday, Aug. 14, the ecommerce ...