Elf — short for eyes, lips and face — offers products priced as low as $2 at U.S. retailers including Walmart, Ulta Beauty and Target. On the other hand, Rhode — which launched in 2022 and gained ...
Elf Beauty (ELF) on Wednesday said it is buying Hailey Bieber's cosmetics company, Rhode, for up to $1 billion, marking the affordable beauty brand's entry into the premium segment. Elf Beauty will ...
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