Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Google's main search page has a bare-bones, plain appearance with little more than a search box. Bing shows a beautiful daily image and a personalized news feed, though you can opt for a more ...

Last month Google announced a new “AI Mode” for Search, and now Microsoft has rapidly rolled out “Copilot Search” on Bing, which largely does the same thing. First appearing in late February, “Copilot ...

Microsoft's Bing search engine has always played second fiddle to Google, which owns the lion's share of search globally. In fact, one of the most common searches on Bing is "Google." It appears ...

Microsoft’s claim that people prefer Bing over Google by a 2-to-1 margin in blind taste tests always smelled fishy, but now a Yale professor and his students have shown it to be pure marketing ...

We reported earlier today that Microsoft is spoofing Google’s search interface for Bing queries when people search for Google. It’s a sneaky move that’s clearly designed to trick people into thinking ...

Facepalm: Despite being the world's second-largest search engine, Bing continues to hold a minuscule market share compared to Google. Microsoft is clearly dissatisfied with this disparity and is ...

Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives. We can attribute Microsoft's gain and Google's loss to artificial intelligence (AI), ...