Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

I love testimonials. And not just because they make me look good. Testimonials are one of the most effective marketing tools available to CPAs. Each one is like a golden ticket to ride the Practice ...