Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...

This is the second column from Anne Moss Rogers, who will be writing for us every three weeks on marketing and advertising issues. For an online text ad campaign such as Google Adwords to work well, ...