For years, possibly centuries, smart people have been teaching us the difference between intent and impact.* When I speak, I may intend one thing but what matters to you is how you receive what I say.

Whenever I teach about racial discrimination and its emotional outcomes, I find myself repeating this well-known line to students. It’s a pithy way to drive home the point that, just because you (or ...

It offers valuable insights into lead behavior, allowing marketers to form a better understanding of customer intent and engagement. But (and there’s always a but) common misconceptions about intent ...