Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

Allen Media Group (AMG) today launched Infillion’s interactive ad technology and programmatic video solutions to connect “brands with audiences through high-impact, measurable advertising experiences.

Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats. The interactive formats are ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...