Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as an ...

Ping: A notification pops up on your phone. Only it’s not a text message or a reply to that witty tweet you sent out a couple of minutes ago. It’s a message from your bank. By checking your GPS ...

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can ...

You want to share information with your customers. They want to hear about it in a way that is natural and convenient for them. So which marketing method is less invasive and more effective: SMS or ...