Those affected by wildfire smoke focus on the colors red, purple and maroon on the air quality charts. Red used to be the scariest color. Why did that change?(Story aired on ATC on June 28, 2023.) ...

This week, millions of Americans are anxiously scanning air quality maps focusing on two colors: red and purple. Red indicates "unhealthy" air quality, and purple? "Very unhealthy." When did purple ...

NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Colors are one of the first things people learn about in school. Well, you might have to start re-learning. At least, when it comes to one color people think is on the spectrum. Popular Mechanics ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Designer Renvy Graves Pittman says at the far end of the spectrum, you have rich aubergines—which Mario ...

Former NBA star turned entrepreneur Baron Davis, who has always been known for his impeccable sartorial style, famously said: “If you want to make a statement, wear purple.” Similarly, if you want to ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...