Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads.
There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...
Tweet this These new ads take advantage of the natural behavior of mobile users and offer advertisers a larger creative canvas. The ad experience lives within the square space that houses album art, ...
User-generated photos and videos are a largely untapped resource for advertisers. The challenge is leveraging the inventory. A few startups have offered up solutions: GumGum helped L’Oréal place ads ...
A new visual ad experience from the music streaming specialist is yielding promising early results. More specifically, Pandora says its new visual ads are comprised of "a series of native, mobile ad ...
A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line ...
Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...
Kinetic Design offers a virtually unlimited range of personalization with the ability to generate over 17 trillion visual design variations. This enhanced creative capability is offered in addition to ...
Quu provides software and services that allow stations to publish dynamic visual programming and sales messages on vehicle dashboards. Ad content can be synched to appear as a client’s audio ad plays.
Delhi-based mobile ad platform PayTunes has raised close to $500K in its Pre Series A round of funding led by CIO Angel Network and Indian Angel Network (IAN). Vishal Khare and Rajeev Arora have led ...
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