Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, ...

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...

At a recent online meeting with brands, Microsoft executives spoke about a variety of updates to its advertising platforms that make it easier for advertisers to connect with specific audiences. The ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall ...

Microsoft plans to optimize Windows 11 for gaming with improvements to background processes, power management, and graphics performance New Xbox Fu ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

The upcoming 25H2 update for Windows 11 will hopefully address even more performance complaints. The upcoming 25H2 update for Windows 11 will hopefully address even more performance complaints. is a ...