This video covers two breakthroughs that push “mind reading” from fiction into early reality: UT Austin decoding language from brain activity, and Meta decoding visual perception from brain waves. At ...

A new study published in BMC Psychology provides evidence that the way people judge a woman’s physical attractiveness differs ...

Volvo’s latest automotive safety feature uses a specially designed infotainment screen font to improve legibility and reduce ...

My long-term collaborator, professor Charles Spence from the Crossmodal Laboratory in Oxford, told me his neuroscience ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

New research shows that how a bus stop looks can change how heat feels, making hot days more bearable for riders.

When we watch someone move, get injured, or express emotion, our brain doesn’t just see it—it partially feels it. Researchers ...

A new study led by Dr. Jiang Yi from the Institute of Psychology of the Chinese Academy of Sciences has revealed the first ...