Porter's Model of Generic Strategies for Competitive Advantage
10:36
tutor2u.net
Porter's Model of Generic Strategies for Competitive Advantage
Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business' activities are narrow versus broad and the extent to which a business seeks to differentiate its products.
Feb 18, 2018
Porter's generic strategies Business Model
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